In recent years, with the rapid development of the mobile Internet and the Internet of Things, display devices have become more and more important as an important interface for human-computer interaction. Display is everywhere, and touch control will be our normal life in the future. In the future, with the further development of new technologies such as 5G, artificial intelligence, driverless, AR/VR, biometrics, and big data, commercial display, in-vehicle and new retail will become the three major application markets for touch screens.
First, commercial display
In the future commercial market, commercial TV is intelligent, competition for large-screen splicing products is intensified, advertising machines are converging with new retail trends, and emerging markets for electronic whiteboards are becoming larger. Commercial display shows a "high increment" of dark horse products every few years. In the past five years, LCD education displays and small-pitch LEDs have served as the “leading” for doubling growth.
In the context of the development of smart, digital and big data industries, the total demand for large-screen display, especially high-end visualization, large-screen society continues to grow; in the digital signage market, sensors, interaction, display, and cloud support constitute an organic application system. . In the fields of e-government, tourism, facility management and medical care, the future is one of the application scenarios for commercial display.
The commercial display is market-oriented, and the device is not only a display terminal, but is increasingly becoming a carrier. The integrated intelligent terminal equipped with new technologies such as computer technology, sensing technology, touch technology and human-computer interaction technology is increasingly broad. Development prospects and huge market opportunities.
Second, the car field
With the increasing maturity and improvement of intelligent automotive application technology, the rigid demand for vehicle-mounted human-machine interface will further increase the demand for display touch panels. With the development of new technologies such as driverless technology and 5G mobile networks, the demand for on-board displays by smart cars has changed dramatically.
Currently, China is the world's largest auto market. The number of cars purchased each year is between 24 million and 30 million. China's industrial sector predicts that by 2025, China's total car sales will reach 35 million, and new energy vehicles account for at least one-fifth of total sales. And announced that by 2040, the car will be fully electrified.
In the future, the layout of intelligent vehicle man-machine interface will be more humane. The central control display and the rear seat entertainment display are mainly configured by touch interaction. The central control display (CID) has little change in the information display applications such as audio, navigation, air conditioner control, etc., but the future appearance shape and touch operation will be even more Humanization; panel makers such as JDI, Sharp, Innolux, AUO, LGD and BOE are very competitive in this car display market.
The information exchange between the car and the car also reflects the broad application prospects of the future car in the field of intelligent technology. Therefore, world-famous terminal companies including BMW, Audi, Mercedes-Benz, Volvo, GM, Ford, Toyota, Honda, etc. have now developed a future electrification strategy; while the pure electric vehicle explorer Tesla and domestic domestic auto manufacturers such as BYD , Beiqi, Chery, Geely, Lifan, Changan, etc. have made their efforts in the field of intelligent technology of automobiles.
Although the application of the vehicle central control panel and the rear seat entertainment display is single, the application scene and the panel demand are large. In addition to the automobile, the aircraft, the high-speed rail, the public automobile, the taxi, etc. are all application scenarios of the display panel, and the demand is required. Huge, the market has broad prospects.
Third, new retail
The new retail generated by 5G, Internet of Things and artificial intelligence gives a wider market for medium and large screen touch display technology products.
Over the past decade, Facebook, Amazon, Tencent, Apple, Ali, Xiaomi and other Internet and high-tech platform giants have risen rapidly. At the same time, with the rapid development of the Internet and high technology, these companies use strong capital and advanced operating models to cross the border into traditional industries, bringing profound and even subversive effects to traditional industries.
The experience game is divided into three parts: touchdown, One Two One, and two-point runback. The combination of interactive pictures and stereo sounds is quite a pull down. In this process, the new technology will analyze your running situation, so that you can better understand your sports needs and choose the appropriate sports shoes. This kind of selling in the game is very popular among consumers.
Internet of Things (IoT) is an important part of the new generation of information technology. In the process of digital transformation, IoT can help enterprises connect the physical world and the digital world, and form a cycle in which the digital world perceives the physical world and then controls the physical world. Artificial intelligence (AI) can make such a cycle more automated and efficient so that the physical world and the digital world truly merge together. IoT and AI will become the "Zhilian" genes in the digital enterprise nervous system. For example, unmanned retail stores combine various display interfaces such as electronic tags and settlement systems with smart terminals, and touch plays an important role.
Human-computer interaction is the direction that the industry generally pursues in recent years. The touch display terminal is not only an output but also an input. Digital signage is not only the execution end of the instruction, but also the data collection end. The future digital signage will be the O2O fulcrum and cloud management service system. Through the Internet access and the perception of the Internet of Things, collect and analyze user behavior, thus achieving business models such as precision marketing. This also reflects the value change of this industry, which is profiting from hardware to operating profit.
The specific interactive technologies, whether it is eyeball, touch, body, face, gestures, etc., have made great progress and have begun to be applied to new retail. In the future, display technology will be everywhere, and the interactive touch interface will be within reach of life.